New York Sea Grant in collaboration with Cornell Cooperative Extension of Suffolk County developed a NY Seafood Incentives program aimed at increasing transparency and access to New York Farmed and Fished seafood products. 

The program was open to any seafood retailer selling, or willing to sell, New York farmed and fished seafoods. 

Participants were provided with promotional materials including insulated totes with educational resources that could be used to bag any purchase of New York farmed or fished products.

A final report for this project (pdf) offers an evaluation of the program as well as highlights of participant incentives and responses.